Monday, September 27, 2010

Pet Peeve of the Month: Recipe Overload

You can basically buy magazines about anything these days. Today, at the book store for example, I saw a magazine completely dedicated to Poker. A whole magazine. On Poker. And there are magazines about knitting, sailing, racing, motorcycling, travelling, painting, sewing, gaming, computing and so on and so forth.

These highly specialized magazines target very specific audiences, who delight in being able to read and learn about something they are passionate about.

So tell me why then, every magazine ever printed in the world has to have recipes in it?

When I buy a decorating magazine, it seems fair to me that its whole content should be dedicated to decorating. Same goes for fashion. When I want to know what is the new in colour this fall, I don't want to know how to make petits-fours! I'm really not interested.

Yes, you know what I'm going to say next: if I wanted recipes, I WOULD BUY A RECIPE OR COOKING MAGAZINE!

I don't know why every magazine publisher thinks we're desperate for more recipes, but let me tell you, there is a gazillion recipe books out there, I think we're good as far as recipes go. Besides, everybody I've ever known ends up using the same tried and true 10 or 12 recipes over and over again.

So to anybody out there who is in the magazine business, take note. Stop using recipes as page fillers and give us more substance, more of what we're actually after. (I know, I know, what about all the ads, but that's a necessary evil.)

Magazine readers of the world, you don't need to thank me when your next issue of Cigars Monthly arrives in your mailbox, without useless recipes you don't want in the first place and more pages dedicated to your favourite subject. Enjoy!

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